ADAG enters DTH, targets 1cr viewers

Eyeing a huge market of television households Reliance Big TV, a subsidiary of the Anil Ambani owned Reliance Communication entered the Direct to Home (DTH) segment on Monday. Mr Arun Kapoor, chief executive officer, Reliance Big TV reportedly said that they would provide service to 40 per cent of the 1.2 crore DTH households within a year.

Big TV is making a splash with 32 movie channels of which one third each will be in regional languages, Bollywood and Hollywood. Reliance will offer around 202 channels initially at the cost around of Rs 1, 490 with complementary subscription of three months. The service would be available at one lakh Reliance ADAG outlets across 6,500 towns.